Move over, mega-influencers with millions of followers – there’s a new wave of authenticity taking the marketing world by storm. Meet Swayze, the Polish startup harnessing the power of nano-influencers to help brands connect with their target audiences in a whole new way.
We recently had the pleasure of speaking with Phi Long Bui, Swayze’s co-founder, on Asian Founder Talk. Phi Long shared his inspiring journey, the innovative concept behind Swayze, and why he believes so strongly in the power of everyday recommendations.
Tapping into the Trust of Nano-Influencers
“Authenticity is crucial,” Phi Long emphasizes during the interview. In a digital landscape saturated with ads, people crave genuine recommendations from those they trust, even if it’s just a friend raving about their new favorite restaurant.
Swayze provides the platform for these authentic connections to happen at scale.
How Swayze Works: A Win-Win for Influencers and Businesses
Imagine a platform where:
- Everyday social media users can earn rewards by simply sharing their experiences with products and services they love.
- Businesses can tap into a powerful network of passionate nano-influencers who genuinely recommend their brand to their engaged followers.
That’s Swayze in a nutshell.
Phi Long explains that the platform is particularly effective for local businesses, restaurants, cafes, and experience-based companies looking to reach new audiences through authentic word-of-mouth marketing.
An Asian Founder Making Waves in Poland
Phi Long’s story is an inspiration in itself. He shared his unique experience as an Asian founder navigating the Polish startup ecosystem, emphasizing the importance of embracing cultural exchange and building a diverse team.
Advice for Aspiring Entrepreneurs? Just Start!
Phi Long’s advice to aspiring entrepreneurs is simple: “Start. Don’t be afraid to take that first step, even if it feels scary. Seek support, surround yourself with mentors, and don’t be afraid to make mistakes – that’s how you learn and grow.”
Watch the Full Interview & Join the Nano-Influencer Revolution
This is just a glimpse into Swayze’s inspiring story and the power of nano-influencers. Watch the full Asian Founder Talk interview with Phi Long Bui here:
Ready to see how Swayze can help your brand?
